Cross Platform

Engaging the audience 24/7 and on the platform of their choice

Together, Newsday Media Group and Cablevision offer a wide selection of multi-media outlets that reach a highly targeted audience.

Cablevision

Cablevision

Cablevision is a leading telecommunications and media company with a full suite of advanced digital services with 2.8 million subscribers.9

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News 12

News 12

News 12 is an exclusive 24-hour tri-state area news service that currently reaches 3.8 million households.9

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Cablevision Interactive TV Advertising

Sample Exclusive Branded Enviroment

Interactive Channels

Home Page

Interactive Channels

Video Gallery

Interactive Channels

Pre-Populated RFI Screen

Advertiser Channel

Dedicated advertiser channels offer an exclusive branded environment, providing extended engagement and interaction with target consumers. These fully branded, customized channels feature web-like navigation controlled by your TV remote, allowing consumers to interact with brand messaging.

Sample Market Showcase

Market Showcase Home Screen

Market Showcase Home Screen

Full Screen Video with Option to Request More Information

Full Screen Video with Option to Request More Information

Pre-Populated RFI Screen with User Information

Pre-Populated RFI Screen with User Information

Market Showcase

Benefits: Market Showcase provides the opportunity to share one to five minutes of long-form video with consumers. Viewers can spend more time learning and engaging with your brand. Advertisers also have the option to gather qualified leads from a pre-populated request for information (RFI).

Measurements: Impressions, views, interactions, video plays, leads

Sample Exclusive Branded Enviroment

TV Spot with Select Overlay

TV Spot with "Select" Overlay

TV Spot with Offer Overlay

TV Spot with "Offer" Overlay

Thank You screen

Thank You screen

Select RFI

Select RFI viewers interact with commercials to get more information directly from advertisers. TV ad can now deliver a "call to action," providing qualified leads

Measurements: Impressions, click-throughs, number of leads generated, list of qualified leads.

Lead Generation: All contacts are sent in Excel to a secure FTP site daily.

9Cablevision internal data.

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Cross-Platform Advertising

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