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The power of two: Newsday & amNewYork

After seven decades, Newsday remains Long Island's newspaper of choice — not surprising after being honored with 19 Pulitzer Prizes for award-winning journalism and unsurpassed coverage of international, national and most importantly, local news stories.

Newsday Print

Newsday remains unbeaten for the highest daily and Sunday readership penetration2 among the top metropolitan newspapers, ensuring your advertising message gets to not only more people, but also more people with disposable incomes.

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amNewYork

amNewYork is New Yorkers' source for essential news and information about New York City and beyond to start their day.

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Local Publishing

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New York City's 5 Boroughs and Long Island:

51% of all DMA Consumer Spending3

The 7 County Market

The NY DMA is a truly unique market. Its population of 21 million makes it the largest DMA in the country. The NY DMA is made up of 29 countries across 4 states. These geographically diverse markets are what make up the whole. Amazingly, just 7 contiguous counties in the entire NY DMA represent half of all consumer spending! Newsday Media Group's market is a vital part of the New York DMA — the largest DMA in the US3.

60 of the nation's wealthiest ZIP codes are located on Long Island and in New York City.4

Market Profile

Long Island (Nassau and Suffolk counties) is an island with big buying power. If Long Island were its own DMA, it would rank* 1st for:3

  • Median Household Income $89,651
  • Retail Store Sales $42,374
  • Consumer Expenditures Per Household $72,556

*Ranking among the nation's top DMAs based on population.

New York City (Manhattan, Brooklyn, Queens, Bronx, Staten Island):3

  • One-third of all NY DMA consumer spending is in the 5 boroughs
  • More than 2.1 million people use public transportation to commute in and throughout New York City

Newsday and amNewYork

$100,000 + HH Daily Reach

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Readership

Newsday and amNewYork deliver over 1.5 million total readers every day. This combination also delivers the largest audience of affluent adults — over 490,000 in households with incomes of over $100,000. With less than 3% duplication between Newsday and amNewYork your message reaches more people in Long Island and New York City with very little waste.1

Over 950,000 Newsday and amNew York daily readers are not reached by any other single New York Newspaper

The New York Times
87% only read Newsday/amNewYork & not The NY Times

New York Post
84% only read Newsday/amNewYork & not the NY Post

Daily News
77% only read Newsday/amNewYork & not the Daily News

63% of daily readers don't read any other NY newspaper

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The New York Times
86% only read Newsday/amNewYork & not The NY Times

New York Post
85% only read Newsday/amNewYork & not the NY Post

Daily News
76% only read Newsday/amNewYork & not the Daily News

63% of daily readers don't read any other NY newspaper

Audience

Newsday and amNewYork deliver over 1.4 million total readers every day. Over 914,000 of these readers are exclusive - they do not read any of the other three NY newspapers.1

Source: 1Scarborough NY, 2014 (Release 2). | 2Scarborough Newspaper Penetration Report, 2013 (Release 2), based on top 30 markets ranked by adult population. | 3Nielsen, 2014. | 4Forbes, "America's Most Expensive ZIP Codes," 10/14.

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