Ad Specs

INSERTS

SIZE & FORMAT GUIDELINES:

The following guidelines apply to weekday and Sunday preprints:

• Maximum size: 12” L x 10-1/2” W
• Maximum size: 12” L x 10-1/2” W
• Minimum size: 6-1/4” L x 7” W
• Minimum paper stock thickness .003” per page with a minimum total .012”.
• A minimum waste percentage of 2.5% is required for all orders. Orders under 20,000 require an additional 500 copies. For orders not meeting both minimums (.007” @ page and .012” @ piece) an additional percentage is required. Call Newsday receiving at 631-843-3473 with specifications for the amount.
• Folded edge will be considered length, open edge will be considered width. Fold has to be closed.
• Inserts should not be quarter folded without prior approval.
• Stapling of edges is not recommended.
• It is recommended that a sample copy be sent to Newsday for copy clearance prior to printing.
• Newsprint sections – Inserts – use 40 lb stock or better.
• Cards, free standing stuffers – Cover stock – 70 lb. / Gloss cover – 100 lb., Minimum paper stock thickness .007
• One ply supplements can have only one flap.
• Cards, coupons, envelopes, etc. are not to be attached to the outside pages of any supplement.
• We reserve the right to refuse or charge accordingly for shipments not meeting above specifications.
• Exceptions to any of the above will be handled on an individual basis and will be accepted upon completion of satisfactory testing. Newsday must receive a sample quantity of 500 pieces for a test run at least 16 days prior to insertion date.
• Mechanically inserted supplements of poor quality may be subject to a higher percentage of misses or doubles.
• If a preprint is of such poor quality that production requirements may not be met, we reserve the right to drop that part from insertion. This action may possibly be taken at any point along our production schedule.
• Bags, envelopes or product samples are special inserts that must be approved by the packaging department prior to ordering. Samples for testing may be required
• Versioned inserts must be clearly identified on the front or back of the piece.

PREPRINT DEADLINES:

The following guidelines apply to weekday and Sunday preprints:

• Reservation date: Four weeks prior to publication
• Cancellation date: Two weeks prior to publication
• It is recommended where possible to give an alternative date for insertion.
• All copy in preprint which resembles editorial matter, must be marked “Advertisement.”
• Each preprint is subject to Publisher’s acceptance.
• Please forward the name of your printer. Printer should contact Newsday at 631-843-3473 regarding production and all deliveries.
• No inserts will be accepted with U.S. Post Office indicia without Newsday’s approval. Any U.S. Post Office fines associated with distribution of a circular with an indicia will be the liability of the Advertiser and will not involve the Newspaper.
• Newsday reserves the right to change deadlines to accommodate holidays.

PACKING & SHIPPING REQUIREMENTS:

A. GENERAL

• Preprints should be packed on skids, preferably plastic, or pallets, no bigger than 40 inches by 48 inches with a maximum height of 5 feet. Product should be stacked so it does not protrude beyond the limits of the skid.
• Unstable products must be put in telescoping cartons.
• At all times, the folded edge of preprints should be protected from damage. A substantial protective cover should be placed on the pallet before stacking.
• All preprints should be properly marked with skid tags and visible copy labeling. A sample of the insert must be displayed on two adjacent sides of each pallet plus on top of the pallet. Each skid should indicate insertion date & quantity.
• Pallet tops must be wood or a sturdy equivalent.
• In banding skids, the band should be plastic, not metal, tight but not to the extent of bending down the top turn of preprints or pulling loose the flooring of the skid.
• If preprints are packed in cartons, each carton should be packed with the same quantity of inserts in such a manner as to avoid distortion of the product. Labels must show the quantity in each box.
• Boxed products cannot exceed 40 lbs.
• Boxes must be strapped or plastic stretch wrapped or shrink wrapped to pallet.

B. TURNS AND TIES

• Newsday prefers all preprints to lay flat without turns and to be strapped on skids or pallets. If turns are made, they must be a minimum of 4 inches and a maximum of 12 inches. Do not tie bundles with rope, string wire, rubber bands etc.
• Only properly applied plastic strapping is acceptable. Bundles cannot exceed 40 lbs. For larger page sizes, contact Newsday at 631-843-3473 for instructions.

C. INSERTION/COLLATION

• Newsday considers the preprints delivered to each household to be materially equal to the preprints packaged within its production operation. Preprints packaged by operations are based upon the insertion order.

D. SHIPPING

NEWSDAY NOTES

DETAILS

• Four-color process on the front side. Black text is available on the backside.

SPECS – STANDARD NOTES

NOTES AND CONTINGENCIES

• Newsday Notes are placed in the upper right corner of the front page.
• Only one advertiser (with one ad version) can run on a given day.
• All ads are subject to approval. Political/advocacy or news content is not acceptable.
• We reserve the right to reschedule to the next available date in the event of an extraordinary news event that dominates the front page.
• Newsday Notes include single copy and home delivery.
• Please allow a minimum of two weeks from completed art to insert date.