Brand 360 Branded Content Studio
Utilize the Power of Branded Content to Promote Consumer Engagement and Response
To answer the growing need for actionable branded content in print and digital, Newsday Media Group created Brand360, our in-house custom content studio. Storytelling—using this print, digital and/or video forms of advertising—helps marketers bring their brands to life with compelling copy and visuals that are more organic, authentic and memorable.
Portfolio
Brand360 works across all platform and industries to bring attention to Sponsors.
View our portfolio here.
About Newsday’s Brand360
Brand360, Newsday’s branded content studio, offers clients and their agencies strategic marketing programs that leverage the strength of the Newsday brands, as well as our full portfolio of cross-platform products. Our turnkey opportunities are custom-designed to meet each marketer’s individual objectives and deliver measurable results. By lending partners the equity and influence of our brands, we enable them to acquire and build stronger, more meaningful relationships with existing, and altogether new, customers.
Branded Content Ranks for Consumers and Marketers
Branded content is considered highly effective by marketers and aids in brand recall. 9 in 10 businesses use content marketing and find it more economical and with higher conversion rates than traditional channels.
Consumers consider branded/native content to be more relevant and engaging and provide valuable information.
Creating brand awareness, building trust and credibility and educating audiences are the top 3 goals on content marketers.
Source: Content Market Institute 2024, demandmetric.com, SimplifiProducts and Services
Newsday Brand360 offers a variety of content formats, available standalone or as part of an integrated marketing program. Each format is amplified by a robust social media campaign driving consumers from among the Newsday audience—and outside of it—to your content.
Together Long Island
Annual cause-marketing initiative designed to shine a light on the good works of local for-profit and non-profit businesses and institutions who have a stake in Long Island and highlight what they are doing to move the community forward.
- Interactive hub on Newsday.com connects companies, causes and the community to issues that impact Long Islanders
- Button on the Newsday.com navigation bar for easy access
- Custom sponsored content within the hub educates, informs, inspires and entertains
- Additional editorial content offers insight and information on community developments and charitable endeavors
Video
Newsday’s custom content studio, Brand360, makes it easy to successfully showcase local businesses in graphic sound and motion using Brand360 Video. Using talking head interviews/testimonials, product demonstrations, facility tours, short tutorials and more, you can tell the story of your product, service or establishment using high-quality, professional video.
- Custom video production on location or in studio
- Video embedded in Brand360 article page
- Display and headline links on Newsday.com drive users to custom content
- Comprehensive promotion driving to creative, along with robust social media campaign
Digital
Branded content is an effective way to capture digital consumers’ attention in authentic and organic ways. Brand360 offers a variety of interactive formats to engage target audiences.
- Articles
- Photo Galleries and Listicles
- Video Productions
- Contests and Sweepstakes
- Quizzes and Polls
Supplementing our award-winning daily newspapers and special interest local magazines, Brand360 in print offers content-rich vehicles designed to create impact, build relationships, communicate the unique value of a brand, product or service, and inspire target audiences in support of your strategic goals.
- Custom Magazines – 12-48 pages
- Special Sections – 2-12 Pages
- High Impact Units – 4-page Pop-Ups and Coverwraps