Brand 360 Branded Content Studio
Utilize the Power of Branded Content to Promote Consumer Engagement and Response
To answer the growing need for actionable branded content in print and digital, Newsday Media Group created Brand360, our in-house custom content studio. Storytelling—using this print, digital and/or video forms of advertising—helps marketers bring their brand to life with compelling copy and visuals that are more organic, authentic and memorable.
About Newsday’s Brand360
Brand360, Newsday’s branded content studio, offers clients and their agencies strategic marketing programs that leverage the strength of the Newsday brands, as well as our full portfolio of cross-platform products. Our turnkey opportunities are custom-designed to meet each marketer’s individual objectives and deliver measurable results. By lending partners the equity and influence of our brands, we enable them to acquire and build stronger, more meaningful relationships with existing, and altogether new, customers.
Portfolio
Brand360 works across all platform and industries to bring attention to Sponsors.
View our portfolio here.
Branded Content Ranks High in Positive Consumer Response
Many native ads are viewed for nearly the same amount of time as editorial content, and native ads are far more likely to be shared—increasing your viralability.
Consumers are 25% more likely to look at native advertisements, and 53% more likely to engage with that advertisement in a positive and potentially profitable way.
Native ads are more compelling, registering an 18% lift in purchase intent.
Sources: ignitevisibility.com Feb. 19, 2020; oberlo.com Feb. 7, 2019Products and Services
Newsday Brand360 offers a variety of content formats, available standalone or as part of an integrated marketing program. Each format is amplified by a robust social media campaign driving consumers from among the Newsday audience—and outside of it—to your content.
Video
Newsday’s custom content studio, Brand360, makes it easy to successfully showcase local businesses in graphic sound and motion using Brand360 Video. Using talking head interviews/testimonials, product demonstrations, facility tours, short tutorials and more, you can tell the story of your product, service or establishment using high-quality, professional video.
- Custom video production on location or in studio
- Video embedded in Brand360 article page
- Display and headline links on Newsday.com drive users to custom content
- Comprehensive promotion driving to creative, along with robust social media campaign
Digital
Branded content is an effective way to capture digital consumers’ attention in authentic and organic ways. Brand360 offers a variety of interactive formats to engage target audiences.
- Articles
- Photo Galleries and Listicles
- Video Productions
- Contests and Sweepstakes
- Quizzes and Polls
Supplementing our award-winning daily newspapers and high-end local magazines, Brand360 in print offers content-rich vehicles designed to create impact, build relationships, communicate the unique value of a brand, product or service, and inspire target audiences in support of your strategic goals.
- Custom Magazines – 12-48 pages
- Special Sections – 2-12 Pages
- High Impact Units – 4-page Pop-Ups and Coverwraps
Events
As an important part of the local community, Newsday LIVE hosts a variety of live and virtual events throughout the year. In addition, Newsday Media Group creates custom B-to-B as well as consumer events.
- In-person (as permitted)
- Virtual events & expos
Social Amplification
A robust social media campaign drives users to Brand360 content and encourages sharing.
- ROS Native Ad Placements
- Co-Branded Ad Units
- Audience Targeting
- Social Amplification